One of the fastest-growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company’s media mix, Pinterest ads enable us to zero in on users who are actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be a good third channel for both prospecting and retargeting, especially if you are predominantly targeting women.